Event:

Lunch Keynote - Angela Hursh

Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County and more than 20 years as an Emmy-award-winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media. She started this blog in 2015 with the goal of strengthening the library marketing industry through shared information. She currently works as Manager of Engagement and Marketing for NoveList, a company dedicated to helping libraries reach readers with the books they want and need. In that role, she helps libraries create effective and engaging marketing, within budget and with a personalized approach.

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It is going to happen someday. At some point, your library will face a crisis. Perhaps it will be a non-lethal but worrisome issue–black mold found in study rooms or a power outage that lasts several days. Perhaps it will be more severe, like a scandal or a crime that threatens to destroy staff morale, ruin the reputation of your library, and put your funding at risk. Now is the time to prepare. In this session, you’ll learn: 

• How to create a disaster communications plan 
• Five specific tips for handling the media
• How to communicate with your patron base during the crisis