Event:

Learn key strategies to cut through the noise and increase customer engagement. Scalable techniques like developing a style guide, embracing the marketing funnel, and focusing promotion outside your walls will be shared to strengthen brand awareness, position the library publicly, and develop efficient workflows, allowing more time serving the community.

Kelly Sitzman is the Director of Communications & Employee Development for Pioneer Library System in Norman, Oklahoma. She oversees brand strategy and professional development for PLS’s three-county system. Kelly graduated with a BA in English, Writing, Communications, and Global Studies from Drury University and graduated from the University of Oklahoma in 2015 with an MLIS in Library and Information Studies. Kelly is a graduate of the American Library Association(ALA) Leadership Institute, Oklahoma Library Association (OLA) Gold Leadership Institute, and civic leadership programs. She served as the ALA Chapter Councilor for the Oklahoma Library Association and chaired Norman NEXT, the city’s young professionals group, in 2023. She was named a Journal Record Achiever Under 40, recognized as OLA's Outstanding New Librarian, and awarded "NEXT Under 40" by the Norman NEXT young professionals group. She currently co-chairs the ALA’s John Cotton Dana Award Committee.